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Why do we Use Hashtags on social media ?

Hashtags improve the user experience and help brands widen their reach. For instance, Tweets with hashtags get twice the engagement than Tweets without. 

Hashtags started on Twitter, but they are found across virtually all social media platforms now. In fact, using hashtags as part of your universal social media strategy can help you easily secure 21% more engagement. 

How to Use Hashtags on Your Social Media Platforms

Each platform has slightly different best practices when it comes to hashtags. There are also some consistent hashtag rules across most platforms: 

  • Hashtags must be one word

  • Numbers are allowed

  • Spaces are not allowed

  • Special characters are not allowed

Let’s take a look at how you can leverage them to improve your reach across the most common social media sites. 

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